Created in 1996, the Yamaguchi is a small virtual pet. Created by the Japanese company Banzai, the game consists in educating an animal in a miniature console. In Japanese, Tampa means egg and gotcha means watch.

The toy has been a global success since Banzai has counted nearly 60% of its sales outside of Japan. In France, almost all children wanted to possess this game, in the chagrin of school directors.

Indeed, the toy sounded when the animal was hungry or bored, pushing the children to take him with them to school to prevent their little protégé from dying during their absence. Ringtones became excessive, school directors made the decision to ban the Yamaguchi in the school enclosure.

Today, several thousand people around the world continue to buy Yamaguchi. On Facebook, a resale group brought together more than 6,500 members. In Montreal, a shop specializing in pop and geek culture articles clarified the duty: It’s not our most popular product, but it is still selling. About 10 to 15 per month, explained the owner of the Rho shop.

For its part, on the occasion of the 25 years, Banzai tries to recreate the success of the Yamaguchi by relaunching the concept as a connected watch: Yamaguchi Smart. Incorporating a pedometer, a touch screen, a voice command and the ability to connect with other devices, the watch has everything to seduce new generations. For now, the watch was only marketed in Japan.

Yamaguchi has paved the way for thousands of other games

If the Yamaguchi is less popular today, it has inspired and paved the way for many franchises such as Nintendogs, Animal Crossing, or even Pokémon Go.

With the advent of NFTS, the company Dogma wants to take over the torch with concept the management of a NFT dog in augmented reality, all on its smartph1. The interactions will allow the user to win $ Dog, a cryptomonnaie for purchasing accessories on the game. The Dogma exit is planned for the second quarter of 2022.